ARCHIVES 1–3 A.K.A. SMOOTHLY TRANSFORMING CONSTRUCTION INDUSTRY, CREATING TALKS OF IMPERFECTION & THE MOST CURIOUSLY PROPHETIC REAL ESTATE ANALYTICS ON EARTH

CLIENT: TEKOVA

RIOT: TO HELP TEKOVA, ONE OF THE MOST INNOVATIVE CONSTRUCTION COMPANIES IN THE NORDICS WITH EXCELLENT FINANCIAL GROWTH AND STOCKS POSITION FOCUSING ON Retail Spaces, Logistics & Warehouse Buildings, Sports Facilities AND Light Industrial & Office Buildings, TO UPDATE THEIR BRAND, STORY, VISUALS, TONE OF VOICE AND MARKETING STRATEGIES

ROLE: CREATIVE DIRECTOR/BRAND CONSULTANT/COPYWRITER

PARTNER AGENCY: ART DIRECTOR ESA HALLANORO / INDEPENDENT ART DIRECTOR JARI SALO

CLIENT: edita prima

RIOT: TO HELP edita prima, THE KINDEST NORDIC TECH COMPANY I HAVE CLOSELY COLLABORATED WITH SINCE 2021, to CONCEPT, CREATE AND PRODUCE “Talks of imperfection” (TOI), a new podcast series of intimately open diverse conversations where globally recognized leaders, founders, entrepreneurs and activists reveal their personal relationships with growth, collaboration, success and imperfection. TOI is not your ordinary business podcast but a gentle platform for meaningful conversations that redefines our views on doubt, failure and vulnerability and connects the blurring dots between smarter working habits and more balanced private life. during season 1 edita prima’s turnover increased pretty well from 32 million euros to 68 million euros. i am not saying that all of that happened because of excellent branding but i am saying that a lot of it did happen because of excellent branding that toi also represents

ROLE: CONCEPT CREATOR/SHOW RUNNER/EXECUTIVE PRODUCER/CREATIVE director/COPYWRITER/BRAND CONSULTANT

PARTNER AGENCY: INDEPENDENT art director jari salo/RISTO KUULASMAA, BRIGHTLAND

CLIENT: SKENARIOLABS

RIOT: TO HELP SKENARIOLABS, THE MOST CURIOUS PROPhETIC REAL ESTATE ANALYTICS COMPANY, turn current and future real estate more responsible through an industry-leading risk and value assessment platform WITH UPDATED BRAND, TONE OF VOICE, HERO SENTENCE, MISSION, PURPOSE, VISION, KEY MESSAGES,MANIFEST, STORY, WEBSITE & WEBSITE CONTENT

ROLE: CREATIVE DIRECTOR/BRAND STRATEGIST/COPYWRITER

PARTNER AGENCY: ART DIRECTOR ESA HALLANORO

ARCHIVES 4–6 A.K.A. BURGERS FOR THE SILENT PEOPLE, SAVING THE BALTIC SEA FOR THE FUTURE GENERATIONS & COME BACK KID NOKIA WHO IS BACK IN MOBILE BUSINESS LIKE IT’S 1996

CLIENT: BURGER KING

RIOT: TO INCREASE BRAND LOVE FOR BURGER KING FINLAND WITH A LITTLE HELP OF positive FINNISH STEREOTYPES AND SIMULTANEOUSLY GIVE IDEAS AND ACTIONS TO MODERNIZE THE GLOBAL FAST FOOD industry THAT HAS NOT CHANGED iN 50 YEARS AS FAR AS DRIVE THROUGH SERVICES GO. This was corona strategy well before there was such a thing as corona. the case got a lot of global fame with more than 100 articles published throughout the world including some of the coolest advertising publications on a planet. adweek eventually picked silent drive-thru as one of the top15 stunts and innovations for 2019. not just in finland or in the nordics or in europe but globally

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: SUPERSON

CLIENT: JOHN NURMISEN SÄÄTIÖ FOUNDATION

RIOT: TO HELP JOHN NURMISEN SÄÄTIÖ, ONE OF THE MOST RESPECTED NORDIC ENVIRONMENTAL FOUNDATIONS, IN FUNDRAISING and storytelling TO SUPPORT SAVING THE STRUGGLING BALTIC SEA, ONE OF THE MOST POLLUTED SEAS IN THE WORLD, AND ITS CULTURAL HERITAGE FOR FUTURE GENERATIONS TO COME as the lead creative charged in christmas campaigns 2020, 2021, 2022 AND 2023

ROLE: CREATIVE director/script writer/COPYWRITER

PARTNER AGENCY: superson/ÄÄRI

CLIENT: HMD GLOBAL

RIOT: TO HELP MAKE THE GLOBAL RE-LAUNCH OF ICONIC NOKIA MOBILE PHONES AS SMOOTH AS POSSIBLE. BACK IN THE DAY IN 2016 WHEN HMD GLOBAL WAS BORN, I WAS THE COPYWRITER WITH A SMALL ROLE IN CREATING THE COMPANY’S NEW WEBSITE, TONE OF VOICE, STORYTELLING, KEY MESSAGES, ETC. IT WAS AN EXCITING TIMES BEING PART OF THE WORLDWIDE TEAM ON THE DAY WHEN THE NEW BRAND, WEBSITE, COMPANY AND THE VERY FIRST REDESIGNED PRODUCTS WENT LIVE. NOT GONNA LIE. ME BEING A FINN, IT FELT SOMEHOW DIFFERENT THAN WORKING WITH MANY OF MY OTHER DEAR CLIENTS. AFTER ALL, LIKE MOST PEOPLE IN FINLAND AND MANY ABROAD, I TOO HAD GROWN UP TO BE A NOKIA KID WHO MASTERED THE MAGNIFICENT SNAKE WONDERFULLY. WHAT A GAME IT WAS. STILL IS 

ROLE: COPYWRITER

PARTNER AGENCY: LUXUS WORLDWIDE

ARCHIVES 7-9 A.K.A. THE MOST SUSTAINABLE RAINBOW TROUT ON EARTH, THE KINDEST NORDIC TECH COMPANY WITH 160 YEARS OF HERITAGE & MAKING THE WORLD OF SPORTS A BIT MORE EQUAL

CLIENT: FINNFOREL/LO-HI

RIOT: TO HELP FINNFOREL, ONE OF THE MOST DEDICATED AND TECHNOLOGICALLY ADVANCED FISH FARMING COMPANIES ON EARTH, WITH THEIR BRAND, STORY, KEY MESSAGES, MISSION, PURPOSE, VISION AND GLOBAL EXPANSION STRATEGY FOR THE NEW PRODUCT AND BRAND LO-HI WHICH HAPPENS TO BE SUSTAINABLE, PURE, HEALTHY AND PROBABLY THE MOST ECOLOGICAL RAINBOW TROUT ON THE PLANET WHICH MIGHT VERY WELL TRANSFORM THE ENTIRE FISH FARMING INDUSTRY

ROLE: CREATIVE DIRECTOR/CREATIVE/COPYWRITER

PARTNER AGENCY: THIS WAS DONE DIRECTLY WITH THE CLIENT

CLIENT: EDITA PRIMA

RIOT: TO HELP EDITA PRIMA, THE KINDEST NORDIC TECH COMPANY THAT’S BEEN AROUND FOR 160 PLUS YEARS, I HAVE CLOSELY COLLABORATED WITH SINCE FEBRUARY OF 2021WITH ALL THINGS RELATED TO BRAND, STORY, VALUES, PURPOSE, MISSION, VISION, VISUAL IDENTITY AND KEY MESSAGES. AFTER OUR COLLABORATION STARTED EDITA PRIMA’S TURNOVER HAS INCREASED FROM 32 MILLION EUROS TO 68 MILLION EUROS. I AM NOT SAYING THAT ALL OF THAT HAPPENED BECAUSE OF EXCELLENT BRANDING BUT I AM SAYING THAT A LOT OF IT DID HAPPEN BECAUSE OF EXCELLENT BRANDING

ROLE: CONCEPT CREATOR/SHOW RUNNER/EXECUTIVE PRODUCER/CREATIVE DIRECTOR/COPYWRITER

PARTNER AGENCY: INDEPENDENT ART DIRECTOR JARI SALO

CLIENT: THE FINNISH LEAGUE FOR HUMAN RIGHTS (IHMISOIKEUSLIITTO)

RIOT: TO HELP THE FINNISH LEAGUE FOR HUMAN RIGHTS TO CONCEPT A HIGHLY VISIBLE, MUCH NEEDED AND SUCCESSFUL “DON’T BREAK THE GAME” AWARENESS CAMPAIGN FOR MORE EQUAL SPORTS. in may 2023 the campaign won the prestigious european union athletes 4 society award AND IS STILL ONGOING

ROLE: CREATIVE/strategist

PARTNER AGENCY: CREATED DIRECTLY WITH THE CLIENT

ARCHIVES 10–12 A.K.A. THE EPIC STORY OF THE FINNISH DESIGN, ADVENTUROUS EVERYDAY CURIOSITY & TYRES FOR THE SAFEST JOURNEYS POSSIBLE

CLIENT: DESIGN MUSEUM HELSINKI

RIOT: TO TELL THE EPIC STORY OF THE FINNISH DESIGN IN A NEW WAY FOR THE PERMANENT EXHIBITION OF DESIGN MUSEUM HELSINKI. I WAS IN CHARGE OF ALL THE STORYTELLING STARTING FROM THE EXHIBITION NAME AND ENDING TO PRETTY MUCH EACH AND EVERY WORD THERE IS IN UTOPIA NOW. ON AND OFFLINE. IN THE PROCESS WE ALSO CREATED PROBABLY THE LONGEST TIMELINE EVER SHOWCASED IN ANY MUSEUM, WHICH IS A MAJOR PLUS OF COURSE. STILL, I’LL BUY DRINKS FOR LIFE FOR ANYONE WATHING THE UTOPIA NOW TIMELINE ENTIRELY. ANYONE?

ROLE: CREATIVE/DESIGNER/COPYWRITER

PARTNER AGENCY: BOND

CLIENT: suunto

RIOT: TO creatE new stragetic purpose and direction for one of world’s the leading makers of sports watches, dive products and compasses. TOGETHER WITH STRATEGIST DESIGN agency poem i worked with Suunto senior management team to help the 80-year-old sports tech company transform itself. The work started by identifying the future opportunities for value creation in wearable technology market from the human perspective. we defined the new purpose and created the inspiring purpose story. we defined the directions and tools for transforming the company culture, and created the strategic value propositions for new products and services. all this is seen in suunto’s strategy, tone of voice, communication and tone of action today

ROLE: creative/COPYWRITEr

PARTNER AGENCY: INDEPENDENT STRATEGIST VILL TIKKA

CLIENT: NOKIAN TYRES

RIOT: TO HELP NOKIAN HEAVY TYRES, ONE OF THE WORLD’S LEADING TYRE MANUFACTURERS, TO BETTER COMMUNICATE THEIR BRAND, STRENGHTS AND VALUES WITH UNIQUE STORYTELLING THROUGH A SERIES OF HIGH-QUALITY GLOBAL BRAND FILMS

ROLE: CREATIVE/SCRIPT WRITER/COPYWRITER

PARTNER AGENCY: RAMI HANAFI/MIKKO KESKINEN/SUMMERHILL MANAGEMENT

ARCHIVES 13-15 A.K.A. GIVING WASTE A NEW LIFE, MODERN DAY PEOPLE FLOW & HELPING JAPANESE SMART CLOTHING COMPANY WITH TONES AND STORIES

CLIENT: UPM RAFLATAC

CASE: TO HELP UPM RAFLATAC, ONE OF THE WORLD’S LEADING AND SURELY THE MOST INNOVATIVE SUSTAINABLE RECYCLED LABELING MANUFACTURERS, WITH STORYTELLING, CREATIVE WRITING, RE-BRANDING, KEY MESSAGES AND NEW SOFTER TONE OF VOICE TO BETTER TELL THEIR STORY THAT IS BUILT AROUND THE IDEAS AND ACTIONS OF GLOBAL CIRCULAR ECONOMY AND LOCAL CIRCULAR DESIGN

RIOT: CREATIVE/STRATEGIST/COPYWRITER

PARTNER AGENCY: WÖRKS

CLIENT: KONE

CASE: TO HELP TRANSFORM KONE, ONE OF THE LEADING ELEVATOR AND ESCALATOR COMPANIES IN THE WORLD, TO URBAN PLANNING AND HORIZONTAL PEOPLE MOVEMENT BUSINESS TOO with a little help of storytelling

RIOT: SCRIPTWRITER/COPYWRITER

PARTNER AGENCY: KLOK

CLIENT: coveross

CASE: TO HELP COVEROSS, A JAPANESE SMART CLOTHING STARTUP, TO BETTER COMMUNICATE THEIR BRAND PROMISE, TECNOLOGY AND STRATEGY IN THE FORM OF UPDATED STORY, MISSION, PURPOSE,VISION AND PRODUCT FUNCTION INFORMATION, AND HELP THEM expand to european markets WITH THE NEW story and direction

RIOT: CREATIVE/COPYWRITER

PARTNER AGENCY: MAKE IT SIMPLE

ARCHIVES 16-18 A.K.A. PROFESSIONAL TOP GIN QUEUERS, THE LEADING NORDIC AGENCY IN CORPORATE ENTERTAINMENT & THE NEW WORLD OF UNILEVER

CLIENT: KYRÖ DISTILLERY COMPANY

RIOT: TO STRENGTHEN THE SERIOUS YET WEIRD BRAND OF ONE OF THE LEADING, AND MOST DEFINITELY THE COOLEST, GIN BRANDS IN THE WORLD AND SIMULTANEOUSLY REVOLUTIONIZE THE FESTIVAL EXPERIENCE FOR THE PEOPLE OF THE UNIVERSE. THE CASE WON the launching/promoting CATEGORY OF THE EVENTO AWARDS 2019, THE MOST PRESTIGIOUS EVENT COMPETITION IN FINLAND AND QUITE DESERVEDLY SO. AFTER ALL, WHO WANTS GET BORED IN LINE AND MISS ALL THE FUN WHEN SOMEONE ELSE COULD VERY EASILY DO THE QUEUING FOR YOU. BESIDES, PROFESSIONAL QUEURS MAKE SERVICE TOO FASTER. BRING THEM

ROLE: COPYWRITER/CREATIVE

PARTNER AGENCY: SUPERSON

CLIENT: superstar agency

RIOT: to help create, launch, DEVELOPE, GROW, thrive and rebrand the leading nordic agency SPECIALIZING IN CORPORATE ENTERTAINMENT b2b events AND BRAND PARTNERSHIPS. working directly on tone of voice, purpose, mission, vision, hero sentence, story, key messages, webdesign as well as overall branding and storytelling with the founders of the agency. superstar was launched in 2020 and after four extremely successful years we rebranded the entire agency in early 2025. Again the process was led by me

ROLE: CREATIVE director/COPYWRITER

PARTNER AGENCY: independent art director Tero ahonen

CLIENT: UNILEVER

RIOT: TO HELP UNILEVER, ONE OF THE BIGGEST CONSUMER GOODS SELLING COMPANIES IN THE WORLD AIMING FOR MORE SUSTAINABLE LIVING, IN BRANDING, CONCEPTING, ADVERTISING AND STORYTELLING WITH VARIOUS local and GLOBAL BRANDS, BOTH INTERNALLY AND EXTERNALLY

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: SUPERSON

ARCHIVES 19-21 A.K.A. THE LIFE, CAREER AND BRAND OF A CERTAIN FOOTBALL COACH, THE FUTURE OF EVENT INDUSTRY & THE NEW ERA OF REDBLACK CALLED RBEL GROUP WHOSE NAME IS STRANGELY SIMILAR TO MINE

CLIENT: JANI SARAJÄRVI

RIOT: TO HELP JANI SARAJÄRVI, ONE OF THE MOST TALENTED, CAPABLE AND INSPIRING FINNISH FOOTBALL COACHES, IN CREATING PROPER ONLINE PRESENCE, SOLID CAREER STORY, LEGIT PERSONAL IDENTITY AND MODERN WEBSITE THAT SUMMARIZES HIS UNIQUE CHARACTER AS A FOOTBALL COACH, ACADEMIC, LECTURER AND HUMAN BEING. OUR ONGOING COLLABORATION ALSO INCLUDES REGULAR MENTORING SESSIONS THAT HELP SARAJÄRVI BETTER UNDERSTAND, VALUATE AND REFLECT HIS ROLE WITHIN THE WORLD OF PROFESSIONAL FOOTBALL AND SURROUNDING SOCIETY

ROLE: CREATIVE DIRECTOR/MENTOR/STRATEGIST/COPYWRITER

PARTNER AGENCY: AKU NIKKOLA

CLIENT: EVENTUAL

RIOT: TO HELP EVENTUAL, ONE OF THE MOST VISIONARY, INNOVATIVE AND EXCITING MUSIC AND EVENT INDUSTRY START-UPS IN EUROPE, TO FIND THEIR IDENTITY, TONE OF VOICE, STORY AND BRAND FOUNDATION

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: BOND

CLIENT: Punamusta / rbel group

RIOT: TO HELP PUNAMUSTA, a Finnish-born formerly red and black believing public company, with tuning their new strategy, tone of voice and purpose because they needed a new direction that now is called… Rebl Group. WHAT A NAME…

ROLE: COPYWRITER

PARTNER AGENCY: WORKED DIRECTLY WITH THE CLIENT

ARCHIVES 22–24 A.K.A. NEW WORK FOR THE NEW WORLD, THE GREATEST FERMENTED OATS ON EARTH & EVOKING THE EMOTIONS TRHOUGH EVENTS

CLIENT: barona

RIOT: TO help barona, the leading private employment agency in Finland with overaseas operations in Sweden, Norway, Estonia, Spain, Poland and Russia too, to even better reach their target audience in this rapidly changing world of work. I have been helping barona, both internally and externally, in storytelling, tone of voice, strategy and campaigns

ROLE: copywriter/creative

PARTNER AGENCY: superson

CLIENT: fazer yosa

RIOT: TO help fazer, one of the respected finnish brands of all times, to expand their international product portfolio into ferMENTED oats. i have been helping fazer in transcreation and with storytelling, tone of voice, slogans, social media and campaigns

ROLE: copywriter/creative

PARTNER AGENCY: barkas

CLIENT: WOLTTIGROUP

RIOT: TO HELP WOLTTIGROUP, THE most reliable emotion agency in the world, TO UPGRADE THEIR BRAND, STORY, WEBSITE, HERO SENTENCE, tone of voice AND KEY MESSAGES TO BETTER EWOKE EMOTIONS AMONG THEIR CLIENTS

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: INDEPENDENT CREATIVE DIRECTOR TIMO KIURU / independent art director raj dhillon

ARCHIVES 25–27 A.K.A. ONE OF THE GREATEST MINDS AND THINKERS, SAFER LIFE SAVING COOKING & CONSIDERABLE SMOOTHER LOGISTICS

CLIENT: aleksi neuvonen

RIOT: TO help aleksi neuvonen, one of the most respected futures thinkers and research directors in the nordics with his new website, tone of voice and career aspirations

ROLE: creative director

PARTNER AGENCY: independent art director kirmo kivelä

CLIENT: safera

RIOT: TO help a finnish start-up safera, one of the world’s leading stove guard developers, to better focus on their mission, purpose, strength and key messages through storytelling and branding starting from the new slogan of the company

ROLE: creative / copywriter / srategist

PARTNER AGENCY: superson

CLIENT: db schenker

RIOT: TO help dc schnker, one of the biggest logistic companies in the world, to better connect with their customers through emotional brand films

ROLE: scriptwriter / copywriter

PARTNER AGENCY: klok creative

ARCHIVES 28–30 A.K.A. THE PERFECTLY TASTY FOOD SCIENCE MEASURING, EMPATHETIC ICONIC ICE-CREAM UPDATE & FUTURE OF BANKING LONG BEFORE MOST PEOPLE EVEN KNEW WHAT IT MEANT

client: vaisala

RIOT: TO CREATE AND WRITE strategic storytelling, concepts, campaigns and tone of voice FOR VAISALA, the global leader in weather, environmental and industrial measurements working with various departments within the company INCLUDING FOOD SCIENCE

ROLE: creative/copywriter

PARTNER AGENCY: superson

client: unilever

RIOT: TO INCREASE BRAND LOVE FOR kingis, THE MOST ICONIC ICE-CREAM IN THE FINNISH HISTORy. the campaign SIMUTELNIOUSLY PROMOTed EQUALITY IN VARIOUS FORMS and MEDIASin including radio, film, social media, influencers and packaging of the iconic product

ROLE: strategist/creative/copywriter

PARTNER AGENCY: superson

client: HOLVI

RIOT: TO HELP HOLVI TO BECOME ONE OF THE MOST ADVANCED BANKING SERVICES AND BRANDS IN THE WORLD. I HAVE BEEN WORKING WITH HOLVI, both internally and externally, in various roles and campaigns with tone of voice and storytelling SINCE 2014 WHEN THE COMPANY WAS JUST FINDING ITS WAY AND PURPOSE

ROLE: creative/srategist/copywriter/SCRIPTWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH THE CLIENT

ARCHIVES 31–33 A.K.A. WHEN HELSINKI WAS THE DESIGN CAPITAL OF THE WORLD, THE BIGGEST SURPRISE OF THE FINNISH PARLIAMENT ELECTIONS 2019 & THE MOST MELANCHOLY MAGAZINE IN THE WORLD THAT WAS KILLED WHILE IT WAS COOLER THAN MONOCLE, VICE AND FANTASTIC MAN COMBINED

CLIENT: WORLD DESIGN CAPITAL HELSINKI 2012 / INTERNATIONAL DESIGN FOUNDATION

RIOT: TO CREATE AND WRITE THE STORYLINE FOR THE THEME YEAR OF WORLD DESIGN CAPITAL HELSINKI 2012, THE BIGGEST DESIGN project has EVER Taken PLACE IN FINLAND, AS THE KEY WRITER OF THE COMMUNICATIONS TEAM. TO CO-OPERATE WITH THE CHOSEN DESIGN AGENCY KOKORO & MOI AND DOZENS OF GLOBAL DESIGN BRANDS, PRODUCERS, MAGAZINES, AIRPORTS, organizations, SAUNAS AND BASICALLY ANYTHING THAT ONE CAN IMAGINE

ROLE: COPYWRITER

PARTNER AGENCY: KOKORO & MOI

CLIENT: mari holopainen, a new member of the finnish parlIament

RIOT: TO help mari holopainen, a promising yet still relatively unkonwn helsinki-basec Green Party politician to reach the parlIament of finland in the 2019 election. prior to election holopainen’s chances were considered decent but uncertain. the result, third highest number of votes (7094) in finland for a Green Party member, was a positive shock to everyone involved in the campaign. my role was to help the candidate with slogans, key messages, bio and overall storytelling of the chosen strategy

ROLE: strategist, copywriter

PARTNER AGENCY: no partners. worked directly with the candidate.

CLIENT: KASINO A4

RIOT: KASINO A4 probably was THE MOST STYLISH STYLE MAGAZINES IN THE HISTORY OF STYLE MAGAZINES that i helped REACH THE GLOBAL FAME AS A CREATIVE WRITER, COLUMNIST, chief FEATURE WRITER AND EDITOR-AT-LARGE. THE EPIC PUBLICATION’S VERY LAST ISSUE CALLED THE DEADLINE ISSUE WAS ALSO THE FUNERAL PARTY OF THE MAGAZINE. KASINO A4 DECIDED TO QUIT AT THE TIME WHEN IT WAS WAS bigger AND POPULAR THAN EVER. NOT ALL THINGS ARE MEANT TO BE FOREVER. EXCEPT DEATH. KASINO A4 WAS AWARDED/SHORTLISTED MULTIPLE TIMES IN THE BEST OF THE YEAR, THE MOST PRESTIGIOUS CREATIVE DESIGN COMPETITION IN FINLAND AND IT ALSO WON wood pencil of D&AD awards 2008 and GRAPHITE PENCIL in 2010. kasino 14 ewas the most melancholy magazine. this right here on the left was our beloved and desired “the best sex issue”. the release party of that too was epicly supremely biblical

ROLE: EDITOR-AT-LARGE/creative

PARTNER AGENCY: KASINO CREATIVE

ARCHIVES 34–36 A.K.A. WORLD SAVING BIOTECH, MAKING DIGITAL SENSIBLE AND REASONABLE & GIGANTIC MERGER OF GRANO

CLIENT: ductor

RIOT: to help a global biotech company ductor aiming to save the world through ITS REVOLUTIONARY INVENTIONs that make agriculture part of the solutions in the fight against the climate change. my role was to support ductor inDU the early stages storytelling and defining the new and more humane and simplier tone of voice that the company now succesfully is communicating globally

ROLE: creative/strategist/COPYWRITER

PARTNER AGENCY: superson

CLIENT: SANOMA media finland

RIOT: to help one of the biggest media companies in the nordics to bring it’s digital service channels into the present TO MAKE CUSTOMERS HAPPIER AND THE BUSINESS MORE PRODUCTIVE

ROLE: STRATEGIST/DESIGNER/COPYWRITER

PARTNER AGENCY: IDEAN/CAPGEMINI

CLIENT: GRANO

RIOT: TO HELP GIVE BIRTH TO GRANO, TODAY ONE OF THE LEADING CONTENT AND PRINT SERVICE COMPANIES IN FINLAND, THAT WAS BORN IN 2015 WHEN THE TWO FINNISH GIANTS DMP AND KOPIJYVÄ MERGED. I WAS THE LEAD COPYWRITER IN THE FUSION RESPONSIBLE OF TRANSITION PERIOD, NEW COMPANY’S TONE OF VOICE, KEY MESSAGES AND SLOGANS THAT ARE STILL USED TODAY

ROLE: COPYWRITER/CREATIVE

PARTNER AGENCY: BOND

ARCHIVES 37–39 A.K.A. THE LONGEST FEATURE STORY EVER PUBLISHED, THE STATE , HEART AND MIND OF THE PRE-TRUMP USA & THE BRUTAL MURDER OF THE FINNISH FOOTBALL

CLIENT: ray/veikkaus/raymond/X

RIOT: TO concept and write the longest journalistic feature story EVER published anywhere in the world USING REBELLIOUS FORMS OF DIGITAL STORYTELLING. it’s about baseball and the state, HEART AND mind of the pre-trump usa. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD. homerun won the most innovative story category in edit 2016, the most prestigious journalism competition in finland. please note that this work is UNFORTUNATELY not to be found anywhere in the internet anymore since the website of raymond no longer exist. no more home runs. RIP internet. but it was freaking awesome story

ROLE: writer/CREATIVE

PARTNER AGENCY: taavetti alin/duotone

CLIENT: ray/veikkaus/raymond/X

RIOT: TO concept and write the sequal to the story called home run. this one is about horses. and, just like home run, about the state, HEART AND mind of the usa before president trump. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD USING REBELLIOUS WAYS OF DIGITAL STORYTELLING. please note that this work is UNFORTUNATELY not to be found anywhere in the internet anymore since the website of raymond no longer exist. no more derby. RIP internet. but it was freaking awesome story

ROLE: writer/CREATIVE

PARTNER AGENCY: taavetti alin/duotone

CLIENT: ray/veikkaus/raymond/X

RIOT: TO concept and write A STORY OF THE MOST FAMOUS AND MOST TRAGIC SECONDS IN THE FINNISH FOOTBALL. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD. please note that this work is UNFORTUNATELY not to be found anywhere in the internet anymore since the website of raymond no longer exist. no more derby. RIP internet. but it was freaking awesome story

ROLE: writer/CREATIVE

PARTNER AGENCY: WRITING SOLO

ARCHIVES 40–42 A.K.A. THE CROCS SEASON IS ALWAYS HERE, THE FUTURE OF URBANITY & THE MOST BEAUTIFUL COOKBOOK OF 21ST CENTURY

CLIENT: croCs

RIOT: TO help crocs, one of the world’s leading footwear manufacturers, with tone of voice, copy and storytelling for international campaigns

ROLE: COPYWRITER

PARTNER AGENCY: working directly with the crocs

CLIENT: demos helsinki

RIOT: TO help demos helsinki, one of the leading think tanks in europe, to examine and explore the different scenarios of modern urban societies of THE FUTURE

ROLE: CREATIVE/WRITER

PARTNER AGENCY: WORKED DIRECTLY WITH DEMOS HELSINKI

CLIENT: AGENCY LEROY/SANDRO

RIOT: TO TRANSLATE THE STORY PARTS OF SANDRO COOKBOOK, ONE OF THE MOST COMPELLING AND MOST BEAUTIFUL COOKBOOKS ON THE 21ST CENTURY, FROM FINNISH TO ENGLISH

ROLE: COPYWRITER/TRANSLATOR

PARTNER AGENCY: agency leroy / RAMSON PUBLISHING

ARCHIVES 43–45 A.K.A. REDESIGNING ONE OF THE OLDEST DESIGN AGENCIES IN EUROPE, PROJECT PROGRESSAO HELPING TO UNDERSTAND WHY WE US HUMANS HAVE PREVIOUSLY MISUNDERSTOOD FOOTBALL & UNITING THE BBC OF FINLAND THROUGH GROUNDBREAKING FILM CONCEPT

CLIENT: PENTAGON DESIGN

RIOT: TO HELP PENTAGON DESIGN, ONE OF THE LEADING DESIGN STUDIOS IN THE NORDICS, WITH THEIR REBRANDING PROCESS IN ALL THINGS RELATED TO STORY, TONE OF VOICE, VISION,KEY MESSAGES AND CONTENT. PLEASE NOTE THAT SINCE THIS WAS ONE OF MY VERY FIRST CASES PENTAGON DESIGN’S BRAND TODAY HAS AGAIN BEEN UPDATED WITH ABSOLUTELY NO HELP OF MINE BUT I WAS THERE WHEN THE BASE WAS BUILT. GOOD TIMES

ROLE: CREATIVE/STRATEGIST/COPYWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH THE CLIENT

CLIENT: project progressao

RIOT: TO LEAD ALL BRAND AND STORY FOR PROJECT PROGRESSAO, A GLOBAL INITIATIVE, THAT COMBINES FOOTBALL, TACTICS, PHILOSOPHY AND SCIENCE IN THE FORM OF BOOKS, PODCAST, LECTURES AND STICKERS

ROLE: CREATIVE director

PARTNER AGENCY: WORKING DIRECtly with the PROJECT

CLIENT: YLE (THE NATIONAL PUBLICH BROADCASTING COMPANY OF FINLAND)

RIOT: TO CREATE MULTI-YEAR ONGOING CAMPAIGN FOR YLE, THE NATIONAL BROADCAST COMPANY OF FINLAND TO RAISE THE BRAND LOVE AND AWARENESS OF VALUE THROUGH HUMANE VALUES.

THE FIRST PART OF THE CAMPAIGN WERE SEVEN FILMS WHERE STRANGERS MET FOR THE FIRST TIME WITHOUT SEEING EACH OTHER. THE SECOND PART OF THE CAMPAIGN ARE STORIES OF PEOPLE WHO WORK AT YLE. THIRD PART OF THE CAMPAIGN IS A PUZZLE THAT EACH YLE STAFF MEMBERS GETS THEIR PIECE. FOURTH PART OF THE CAMPAIGN IS EDUCATIONAL. HOW TO LEARN NEW THINGS EVEN IN TIMES OF CORONA VIRUS.

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: MAKE IT SIMPLE

ARCHIVES 46-48 A.K.A. DONALD DUCK GOING DESIGN, CREATING STORIES FOR THE SOUND OF HEL & HELPING TURNING HELSINKI INTO PLAYABLE WOODEN BLOCKS

CLIENT: World design capital helsinki 2012)

RIOT: TO HELP Donald Duck, ONE OF THE MOST LEGENDARY CHARACTERS IN THE HISTORY OF GLOBAL POPULAR CULTURE,TO BETTER UNDERSTAND WHAT DESIGN IS BY ASSISTING SCRIPTWRITERS OF THE FINNISH EDITION OF Donald Duck TO COME UP WITH A PROPER STORY FOR THE THEME YEAR OF WORLD DESIGN CAPITAL HELSINKI 2012. SPECIAL EDITION WAS PUBLISHED IN FINNISH, SWEDISH, ENGLISH AND GERMAN. since then Issue has become collector’s item

ROLE: creative/COPYWRITER

PARTNER AGENCY: sanoma

CLIENT: World design capital helsinki 2012 / The World Design Organization (WDO)

RIOT: TO HELP CREATING A SOUNDTRACK FOR WORLD DESIGN CAPITAL HELSINKI 2012 BY WRITING A SPECIFIC STORY FOR EACH AND EVERY SONG ON THIS AWARD-WINNING CD. the songs can still be found on spotify. the stories are in the museum

ROLE: creative/copywriter

PARTNER AGENCY: kokoro & moi

CLIENT: World design capital helsinki 2012 / The World Design Organization (WDO)

RIOT: TO HELP CREATING A WOODEN block series of the most famous buildings and bridges of HELSINKI for the theme year of world design capital helsinki 2012 by writing a sPECIFIC STORY FOR EACH AND EVERY piece of an award-winning block series. these can still be found online somewhere

ROLE: creative/copywriter

PARTNER AGENCY: kokoro & moi

ARCHIVES 49–51 A.K.A. PROTECTING THE HAPPIEST PLACE ON EARTH, GUIDING TECH AND SOFTWARE COMPANY THROUGH THE CHANGE AND HELPING FINANCIAL INSTITUTION TO FIND THE SOFTER VOICE

CLIENT: the republic of finland

RIOT: to help my native country finland, one of the most equal, most peaceful, most advanced and the happiest countries on earth, to continue be all those things and more with consulting and creative work done for the MINISTRY OF ECONOMIC AFFAIRS AND EMPLOYMENT and for the MINISTRY FOR FOREIGN AFFAIRS

ROLE: creative/copywriter

PARTNER AGENCY: superson

CLIENT: innofactor

RIOT: to help innofactor, one of the european leaders of digitalized businesses led by data-driven decision making and secure cloud services, to better define and communicate their brand, story, values, key messages, mission, purpose and vision through more human and emotional storytelling and tone of voice during critical transformation stage

ROLE: creative/copywriter

PARTNER AGENCY: marker creative

CLIENT: Finlandia Group

RIOT: to help finlandia group, a rebel-like finnish financial institution, to transform from a cold and distant numbers only company to a warmer humans first brand through carefully curated storytelling concept and redefined tone of voice

ROLE: creative writer/copywriter

PARTNER AGENCY: oy tehtaankatu ab/rami hanafi

ARCHIVES 52–54 A.K.A. MAKING SCIENCE AND TECH GREATEST AGAIN, LOVE WINS ALWAYS, EVERYWHERE AND EVERYTHING & THE NEW LIFE OF THE HELSINKI AIRPORT

CLIENT: LIFE SCIENCE CENTER LSC

RIOT: TO HELP LIFE SCIENCE CENTER LSC, THE MOST SIGNIFICANT SCIENCE AND TECHNOLOGY BUSINESS HUB IN FINLAND LOCATED IN THE GREATER HELSINKI AREA, TO BETTER COMMUNICATE IT’S PROPERTY INFRASTRUCTURE, STORY, SERVICES AND OTHER CLIENT BENEFITS THROUGH A NEW UPDATED WEBSITE AND OTHER FORMS OF BUILDING DESIGN AND STORYTELLING

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: WERKLIG

CLIENT: SANOMA/HS/HELSINKI PRIDE

RIOT: TO HELP helsingin sanomat, the biggest daily newspaper in the nordics, to be a part of the helsinki pride week 2019 by promoting equality with a poster THAT INCLUDES THE KEY MESSAGES FROM THE NEWSPAPER ITSELF

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: TBWA/HKI

CLIENT: HELSINKI AIRPORT/FINAVIA

RIOT: TO HELP HELSINKI AIRPORT, ONE OF THE MOST WELL-FUNCTIONING AIRPORTS IN THE WORLD, TO TELL THE STORY OF THEIR MASSIVE EXPANSION PROJECT THAT WILL MAKE THE HELSINKI AIRPORT EVEN BETTER. i have been working with helsinki airport in various projects and films since 2011

ROLE: SCRIPTWRITER/COPYWRITER

PARTNER AGENCY: KLOK

ARCHIVES 55–57 A.K.A. THE BIGGEST HUMAN RIGHTS DEMONSTRATIONS HELD IN HELSINKI, HELPING STARTUP REFUGEES TO FIND THEIR VOICE & DESTROYING THE PLASTIC WASTE

CLIENT: demonstrATIONS against racism (pro bono)

RIOT: TO HELP ORGANIZE AND PROMOTE THREE OF THE BIGGEST HUMAN RIGHTS DEMONSTRATIONS, “SUOMI SAYS WELCOME” (2015), “PELI POIKKI”(2016), “WE WILL NOT BE SILENCED” (2023), EVER SEEN IN FINLAND

ROLE: activist/CREATIVE/COPYWRITER

PARTNER AGENCY: the demonstrationS wERE organized by SEVERAL dozens of individuals with different backgrounds and professions

CLIENT: startup refugees (pro bono)

RIOT: TO help startup refugees to find their story, purpose, mission and tone of voice in the early stages of the development. Startup Refugees is a life-changing integration innovation combining talented people and smart businesses

ROLE: copywriter

PARTNER AGENCY: gimme ya wallet / heli mäenpää, bang bang

CLIENT: COLOMBIER

RIOT: TO HELP COLOMBIER, ONE OF THE LEADING SUSTAINABILITY COMPANIES IN EUROPE, BASED IN NETHERLANDS AND FOCUSED ON REDUCING WASTE THROUGH INNOVATIVE FIBER-BASED PACKAGING AND PAPER SOLUTIONS, WITH ITS TONE OF VOICE, BRAND AND STORYTELLING    

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: NO PARTNERS. COLLABORATING DIRECTLY WITH THE CLIENT ON CEO LEVEL