YES. I PROBABLY WORK LESS THAN MOST PEOPLE ANYWHERE BECAUSE LIFE SHOULD NOT BE ABOUT WORK BUT OCCASIONALLY I DO A LOT OF COOL, USUALLY WEIRD, MOSTLY FABULOUS AND ALWAYS REBELLIOUS SMART AMBITIOUS FUN BRILLIANT INTELLIGENT STUFF WHICH PARTLY IS HIDDEN UNDER NOT SO FABULOUS NDA’S BUT NOT EVERYTHING SO HERE IS AN ABSOLUTELY COMPLETELY UNCOMPLETE NON-LIST OF SOME OF THE MORE PUBLIC THINGS I HAVE DONE MORE OR LESS LATELY…

Led the process of rebranding and re-storytelling of regional B2B Brand Partnership unit for one of the biggest record labels on the planet.

Helped a Finnish-born formerly red and black believing public company called PunaMusta with tuning their new strategy, tone of voice and purpose because they needed a new direction that now is called… Rebl Group.
Relocated back to Bangkok, Thailand, where I am currently based and occasionally hanging out in nearby places like Saigon, Singapore, Hanoi and Kuala Lumpur building my network as well as regularly making my way up to the Northern Asia in towns of Tokyo and Seoul where I have been restarting my Asian activities that got suspended in 2020 due the pandemic while meeting several new and former Asia-based collaborators such as UltraSuperNew, Virtue, The Lab, Wieden + Kennedy, Mr. Positive, Dinosaur Jr, Carpenter & Stone, The Lab, Artless, R/GA and multiple other Asian independent ad agencies, bigger agencies, film production companies, design and sound studios and, of course, a fellow freedom matters independent creatives like myself.
Collaborated with this fabulous Copenhagen-based global boutique hipster hygge agency on multi-national campaign to one of the biggest streaming platforms there’s ever been.
Led brand and storytelling scene for multiple Nordic-born regular clients such as Edita Prima, SkenarioLabs and Superstar Agency in hyper close collaboration with some of the most phenomenal CMO/CEO/board/founders/ETC people.
Worked with various NGO’s such as the Finnish environmental foundation called John Nurmisen Säätiö, whose Christmas campaign I have successfully orchestrated as a lead creative for the last three years and The Finnish League of Human Rights whom I have consulted in all things related to equality because nothing in this world is more essential than that.
Created a hugely brilliant not-so-business-podcast concept for business people called Talks of Imperfection that can be found all over the internet.
Collaborated with several global Finnish-born corporations mostly with odd names such as Vaisala, Wärtsilä, Suunto and UPM Raflatac with all things related to the very specific expertise that they have.
Consulted with massive, medium and tiny start-up size clients such as Finnforel x LOHI whose still unfinished rebranding I was deeply involved with as the lead creative.
Wrote a brand film called Imperfection cause nothing in this business is more boring than perfection.
Increasingly expanded my kindly rioting creative rebel across the Nordic countries via Sweden.
Helped organizing massive human rights demonstrations because there is a fundamental need to fight all forms of racism everywhere on this planet.
Kept mentoring my own The Global Work Rebel Scholarship Fund students on a regular basis because that’s who the future are.
Rebuilt the entire brand for a new global tech company and news aggregator called Critix Media that will charm you with sophisticated news mutiny.
Helped creating a global football, or soccer if you insist, concept called Progressão that combines football, tactics, philosophy and science and currently includes a website, lecturing, popular podcast and a book that was published in print form too like it’s 1986 which, btw, was a great year for both football and humanity.
Mentored one of the most talented living or not living Finnish-born football coaches, with career strategy and storytelling.
Concepted a few new globally revolutionary campaigns that have something to do with the wide world of sports that I am rather familiar with which are currently in the process of possibly being produced at some point in the near future.
Over the years I have declined to collaborate with many of the biggest, most famous and most powerful brands in the universe simply because the price, manners, appreciation, working conditions and company culture has not been ok.
Do the right things people. I try to do and be the same. Rebel is real.

Led the process of rebranding and re-storytelling of regional B2B Brand Partnership unit for one of the biggest record labels on the planet.

Helped a Finnish-born formerly red and black believing public company called PunaMusta with tuning their new strategy, tone of voice and purpose because they needed a new direction that now is called… Rebl Group.

Collaborated with this fabulous Copenhagen-based global boutique hipster hygge agency on multi-national campaign to one of the biggest streaming platforms there’s ever been.

Led brand and storytelling scene for multiple Nordic-born regular clients such as Edita Prima, SkenarioLabs and Superstar Agency in hyper close collaboration with some of the most phenomenal CMO/CEO/board/founders/ETC people.

Created a hugely brilliant not-so-business-podcast concept for business people called Talks of Imperfection that can be found all over the internet.

Collaborated with several global Finnish-born corporations mostly with odd names such as Vaisala, Wärtsilä, Suunto and UPM Raflatac with all things related to the very specific expertise that they have.

Consulted with massive, medium and tiny start-up size clients such as Finnforel x LOHI whose still unfinished rebranding I was deeply involved with as the lead creative.

Wrote a brand film called Imperfection cause nothing in this business is more boring than perfection.

Increasingly expanded my kindly rioting creative rebel across the Nordic countries via Sweden.

Helped organizing massive human rights demonstrations because there is a fundamental need to fight all forms of racism everywhere on this planet.

Kept mentoring my own The Global Work Rebel Scholarship Fund students on a regular basis because that’s who the future are.

Rebuilt the entire brand for a new global tech company and news aggregator called Critix Media that will charm you with sophisticated news mutiny.

Mentored one of the most talented living or not living Finnish-born football coaches, with career strategy and storytelling.

Concepted a few new globally revolutionary campaigns that have something to do with the wide world of sports that I am rather familiar with which are currently in the process of possibly being produced at some point in the near future.

Over the years I have declined to collaborate with many of the biggest, most famous and most powerful brands in the universe simply because the price, manners, appreciation, working conditions and company culture has not been ok.

Do the right things people. I try to do and be the same. Rebel is real.

antti j. peltonen

YOUR global WORK rebel