PROJECTS 1–3 A.K.A. THE MOST CHARMING NEWS PLATFORM EVER INVENTED, CREATING TALKS OF IMPERFECTION & THE MOST CURIOUSLY PROPHETIC REAL ESTATE ANALYTICS ON EARTH

CLIENT: CRITIX

CASE: TO HELP CRITIX MEDIA, THE MOST CHARMING NEWS PLAFORM EVER INVENTED THAT MAKES YOU READ, WRITE, HEAR, THINK AND ACT LIKE A HUMAN AGAIN, IN ALL THINGS RELATED TO BRAND AND STORY FROM MANIFESTO, PURPOSE AND TONE OF VOICE TO VISUAL IDENTITY, VALUES AND KEY MESSAGES IN CLOSE COLLABORATION WITH THE CLIENT AND THE SUPREME CREATIVE TEAM

ROLE: EXECUTIVE CREATIVE DIRECTOR/COPYWRITER

PARTNER AGENCY: ART DIRECTOR BESMIRA MUHARREMi

CLIENT: edita prima

CASE: TO HELP edita prima, THE KINDEST NORDIC TECH COMPANY I HAVE CLOSELY COLLABORATED WITH SINCE february of 2021, to CONCEPT, CREATE AND PRODUCE “Talks of imperfection” (TOI), a new podcast series of intimately open diverse conversations where globally recognized leaders, founders, entrepreneurs and activists reveal their personal relationships with growth, collaboration, success and imperfection. TOI is not your ordinary business podcast but a gentle platform for meaningful conversations that redefines our views on doubt, failure and vulnerability and connects the blurring dots between smarter working habits and more balanced private life. during season 1 edita prima’s turnover increased pretty well from 32 million euros to 68 million euros. i am not saying that all of that happened because of excellent branding but i am saying that a lot of it did happen because of excellent branding that toi also represents

ROLE: CONCEPT CREATOR/SHOW RUNNER/EXECUTIVE PRODUCER/CREATIVE director/COPYWRITER

PARTNER AGENCY: INDEPENDENT art director jari salo/RISTO KUULASMAA, BRIGHTLAND

CLIENT: SKENARIOLABS

CASE: TO HELP SKENARIOLABS, THE MOST CURIOUS PROPhETIC REAL ESTATE ANALYTICS COMPANY, turn current and future real estate more responsible through an industry-leading risk and value assessment platform WITH UPDATED BRAND, TONE OF VOICE, HERO SENTENCE, MISSION, PURPOSE, VISION, KEY MESSAGES,MANIFEST, STORY, WEBSITE & WEBSITE CONTENT

ROLE: CREATIVE DIRECTOR/BRAND STRATEGIST/COPYWRITER

PARTNER AGENCY: INDEPENDENT ART DIRECTOR ESA HALLANORO

PROJECTS 4–6 A.K.A. BURGERS FOR SILENT PEOPLE, SAVING THE BALTIC SEA FOR FUTURE GENERATIONS & COME BACK KID NOKIA

CLIENT: BURGER KING

CASE: TO INCREASE BRAND LOVE FOR BURGER KING FINLAND WITH A LITTLE HELP OF positive FINNISH STEREOTYPES AND SIMULTANEOUSLY GIVE IDEAS AND ACTIONS TO MODERNIZE THE GLOBAL FAST FOOD industry THAT HAS NOT CHANGED iN 50 YEARS AS FAR AS DRIVE THROUGH SERVICES GO. This was corona strategy well before there was such a thing as corona. the case got a lot of global fame with more than 100 articles published throughout the world including some of the coolest advertising publications on a planet. adweek eventually picked silent drive-thru as one of the top15 stunts and innovations for 2019. not just in finland or in the nordics or in europe but globally

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: SUPERSON

CLIENT: JOHN NURMISEN SÄÄTIÖ FOUNDATION

CASE: TO HELP JOHN NURMISEN SÄÄTIÖ, ONE OF THE MOST RESPECTED NORDIC ENVIRONMENTAL FOUNDATIONS, IN FUNDRAISING and storytelling TO SUPPORT SAVING THE STRUGGLING BALTIC SEA, ONE OF THE MOST POLLUTED SEAS IN THE WORLD, AND ITS CULTURAL HERITAGE FOR FUTURE GENERATIONS TO COME as the lead creative charged in christmas campaigns 2020, 2021, 2022 AND 2023

ROLE: CREATIVE director/script writer/COPYWRITER

PARTNER AGENCY: superson/ÄÄRI

CLIENT: HMD GLOBAL

CASE: TO HELP MAKE THE GLOBAL RE-LAUNCH OF ICONIC NOKIA MOBILE PHONES AS SMOOTH AS POSSIBLE. BACK IN THE DAY IN 2016 WHEN HMD GLOBAL WAS BORN, I PLAYED A SMALL PART IN RELAUNCHING AS A COPYWRITER HELPING CREATE THE COMPANY’S NEW WEBSITE, TONE OF VOICE, STORYTELLING, KEY MESSAGES, ETC. IT WAS AN EXCITING TIMES BEING PART OF THE WORLDWIDE TEAM ON THE DAY WHEN THE NEW BRAND, WEBSITE, COMPANY AND THE VERY FIRST REDESIGNED PRODUCTS WENT LIVE. NOT GONNA LIE. ME BEING A FINN, IT FELT SOMEHOW DIFFERENT THAN WORKING WITH MANY OF MY OTHER DEAR CLIENTS. AFTER ALL, LIKE MOST PEOPLE IN FINLAND AND MANY ABROAD, I TOO HAD GROWN UP TO BE A NOKIA KID WHO MASTERED THE MAGNIFICENT SNAKE WONDERFULLY. WHAT A GAME IT WAS. STILL IS 

ROLE: COPYWRITER

PARTNER AGENCY: LUXUS WORLDWIDE

PROJECTS 7-9 A.K.A. THE MOST SUSTAINABLE RAINBOW TROUT ON EARTH, THE KINDEST NORDIC TECH COMPANY WITH 160 YEARS OF HERITAGE & MAKING THE WORLD OF SPORTS A BIT MORE EQUAL

CLIENT: FINNFOREL / LO-HI

CASE: TO HELP FINNFOREL, ONE OF THE MOST DEDICATED AND TECHNOLOGICALLY ADVANCED FISH FARMING COMPANIES ON EARTH, WITH THEIR BRAND, STORY, KEY MESSAGES, MISSION, PURPOSE, VISION AND GLOBAL EXPANSION STRATEGY FOR THE NEW PRODUCT AND BRAND LO-HI WHICH HAPPENS TO BE SUSTAINABLE, PURE, HEALTHY AND PROBABLY THE MOST ECOLOGICAL RAINBOW TROUT ON THE PLANET WHICH MIGHT VERY WELL TRANSFORM THE ENTIRE FISH FARMING INDUSTRY

ROLE: CREATIVE DIRECTOR/CREATIVE/COPYWRITER

PARTNER AGENCY: THIS WAS DONE DIRECTLY WITH THE CLIENT

CLIENT: EDITA PRIMA

CASE: TO HELP EDITA PRIMA, THE KINDEST NORDIC TECH COMPANY THAT’S BEEN AROUND FOR 160 PLUS YEARS, I HAVE CLOSELY COLLABORATED WITH SINCE FEBRUARY OF 2021WITH ALL THINGS RELATED TO BRAND, STORY, VALUES, PURPOSE, MISSION, VISION, VISUAL IDENTITY AND KEY MESSAGES. AFTER OUR COLLABORATION STARTED EDITA PRIMA’S TURNOVER HAS INCREASED FROM 32 MILLION EUROS TO 68 MILLION EUROS. I AM NOT SAYING THAT ALL OF THAT HAPPENED BECAUSE OF EXCELLENT BRANDING BUT I AM SAYING THAT A LOT OF IT DID HAPPEN BECAUSE OF EXCELLENT BRANDING

ROLE: CONCEPT CREATOR/SHOW RUNNER/EXECUTIVE PRODUCER/CREATIVE DIRECTOR/COPYWRITER

PARTNER AGENCY: INDEPENDENT ART DIRECTOR JARI SALO

CLIENT: THE FINNISH LEAGUE FOR HUMAN RIGHTS (IHMISOIKEUSLIITTO)

CASE: TO HELP THE FINNISH LEAGUE FOR HUMAN RIGHTS TO CONCEPT A HIGHLY VISIBLE, MUCH NEEDED AND ONGOINGLY SUCCESSFUL “DON’T BREAK THE GAME” AWARENESS CAMPAIGN FOR MORE EQUAL SPORTS. in may 2023 the campaign won the prestigious european union athletes 4 society award

ROLE: CREATIVE/strategist

PARTNER AGENCY: CREATED DIRECTLY WITH THE CLIENT

PROJECTS 10–12 A.K.A. THE EPIC STORY OF THE FINNISH DESIGN, ADVENTUROUS EVERYDAY CURIOSITY & TYRES FOR THE SAFEST JOURNEYS

CLIENT: DESIGN MUSEUM HELSINKI

CASE: TO TELL THE EPIC STORY OF THE FINNISH DESIGN IN A NEW WAY FOR THE PERMANENT EXHIBITION OF DESIGN MUSEUM HELSINKI. I WAS IN CHARGE OF ALL THE STORYTELLING STARTING FROM THE EXHIBITION NAME AND ENDING TO PRETTY MUCH EACH AND EVERY WORD THERE IS IN UTOPIA NOW. ON AND OFFLINE. IN THE PROCESS WE ALSO CREATED PROBABLY THE LONGEST TIMELINE EVER SHOWCASED IN ANY MUSEUM, WHICH IS A MAJOR PLUS OF COURSE. STILL, I’LL BUY DRINKS FOR LIFE FOR ANYONE WATHING THE UTOPIA NOW TIMELINE ENTIRELY. ANYONE?

ROLE: CREATIVE/DESIGNER/COPYWRITER

PARTNER AGENCY: BOND

CLIENT: suunto

CASE: TO creatE new stragetic purpose and direction for one of world’s the leading makers of sports watches, dive products and compasses. TOGETHER WITH STRATEGIST DESIGN agency poem i worked with Suunto senior management team to help the 80-year-old sports tech company transform itself. The work started by identifying the future opportunities for value creation in wearable technology market from the human perspective. we defined the new purpose and created the inspiring purpose story. we defined the directions and tools for transforming the company culture, and created the strategic value propositions for new products and services. all this is seen in suunto’s strategy, tone of voice, communication and tone of action today

ROLE: creative/COPYWRITEr

PARTNER AGENCY: poem

CLIENT: NOKIAN TYRES

CASE: TO HELP NOKIAN HEAVY TYRES, ONE OF THE WORLD’S LEADING TYRE MANUFACTURERS, TO BETTER COMMUNICATE THEIR BRAND, STRENGHTS AND VALUES WITH UNIQUE STORYTELLING THROUGH A SERIES OF HIGH-QUALITY GLOBAL BRAND FILMS

ROLE: CREATIVE/SCRIPT WRITER/COPYWRITER

PARTNER AGENCY: RAMI HANAFI/MIKKO KESKINEN/SUMMERHILL MANAGEMENT

PROJECTS 13-15 A.K.A. GIVING WASTE A NEW LIFE, MODERN DAY PEOPLE FLOW & HELPING JAPANESE SMART CLOTHING COMPANY WITH TONES AND STORIES

CLIENT: UPM RAFLATAC

CASE: TO HELP UPM RAFLATAC, ONE OF THE WORLD’S LEADING AND SURELY THE MOST INNOVATIVE SUSTAINABLE RECYCLED LABELING MANUFACTURERS, WITH STORYTELLING, CREATIVE WRITING, RE-BRANDING, KEY MESSAGES AND NEW SOFTER TONE OF VOICE TO BETTER TELL THEIR STORY THAT IS BUILT AROUND THE IDEAS AND ACTIONS OF GLOBAL CIRCULAR ECONOMY AND LOCAL CIRCULAR DESIGN

ROLE: CREATIVE/STRATEGIST/COPYWRITER

PARTNER AGENCY: WÖRKS

CLIENT: KONE

CASE: TO HELP TRANSFORM KONE, ONE OF THE LEADING ELEVATOR AND ESCALATOR COMPANIES IN THE WORLD, TO URBAN PLANNING AND HORIZONTAL PEOPLE MOVEMENT BUSINESS TOO with a little help of storytelling

ROLE: SCRIPTWRITER/COPYWRITER

PARTNER AGENCY: KLOK

CLIENT: coveross

CASE: TO HELP COVEROSS, A JAPANESE SMART CLOTHING STARTUP, TO BETTER COMMUNICATE THEIR BRAND PROMISE, TECNOLOGY AND STRATEGY IN THE FORM OF UPDATED STORY, MISSION, PURPOSE,VISION AND PRODUCT FUNCTION INFORMATION, AND HELP THEM expand to european markets WITH THE NEW story and direction

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: staart AGENCY

PROJECTS 16-18 A.K.A. PROFESSIONAL TOP GIN QUEUERS, HELPING LAUNCHING THE KINDEST BOOKING AGENCY IN ENTERTAINMENT & THE NEW WORLD OF UNILEVER

CLIENT: KYRÖ DISTILLERY COMPANY

CASE: TO STRENGTHEN THE SERIOUS YET WEIRD BRAND OF ONE OF THE LEADING, AND MOST DEFINITELY THE COOLEST, GIN BRANDS IN THE WORLD AND SIMULTANEOUSLY REVOLUTIONIZE THE FESTIVAL EXPERIENCE FOR THE PEOPLE OF THE UNIVERSE. THE CASE WON the launching/promoting CATEGORY OF THE EVENTO AWARDS 2019, THE MOST PRESTIGIOUS EVENT COMPETITION IN FINLAND AND QUITE DESERVEDLY SO. AFTER ALL, WHO WANTS GET BORED IN LINE AND MISS ALL THE FUN WHEN SOMEONE ELSE COULD VERY EASILY DO THE QUEUING FOR YOU. BESIDES, PROFESSIONAL QUEURS MAKE SERVICE TOO FASTER. BRING THEM

ROLE: COPYWRITER/CREATIVE

PARTNER AGENCY: SUPERSON

CLIENT: superstar agency

CASE: to help create, launch, DEVELOPE, GROW, thrive and rebrand the leading nordic agency SPECIALIZING IN CORPORATE ENTERTAINMENT b2b events AND BRAND PARTNERSHIPS. working directly on tone of voice, purpose, mission, vision, hero sentence, story, key messages, webdesign as well as overall branding and storytelling with the founders of the agency. superstar was launched in 2020 and after four extremely successful years we rebranded the entire agency in early 2025. Again the process was led by me

ROLE: CREATIVE director/COPYWRITER

PARTNER AGENCY: independent art director Tero ahonen

CLIENT: UNILEVER

CASE: TO HELP UNILEVER, ONE OF THE BIGGEST CONSUMER GOODS SELLING COMPANIES IN THE WORLD AIMING FOR MORE SUSTAINABLE LIVING, IN BRANDING, CONCEPTING, ADVERTISING AND STORYTELLING WITH VARIOUS local and GLOBAL BRANDS, BOTH INTERNALLY AND EXTERNALLY

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: SUPERSON

PROJECTS 19-21 A.K.A. THE LIFE OF A FOOTBALL COACH, THE FUTURE OF EVENT INDUSTRY & THE NEW ERA OF REDBLACK CALLED RBEL GROUP

CLIENT: JANI SARAJÄRVI

CASE: TO HELP JANI SARAJÄRVI, ONE OF THE MOST TALENTED, CAPABLE AND INSPIRING FINNISH FOOTBALL COACHES, IN CREATING PROPER ONLINE PRESENCE, SOLID CAREER STORY, LEGIT PERSONAL IDENTITY AND MODERN WEBSITE THAT SUMMARIZES HIS UNIQUE CHARACTER AS A FOOTBALL COACH, ACADEMIC, LECTURER AND HUMAN BEING. OUR ONGOING COLLABORATION ALSO INCLUDES REGULAR MENTORING SESSIONS THAT HELP SARAJÄRVI BETTER UNDERSTAND, VALUATE AND REFLECT HIS ROLE WITHIN THE WORLD OF PROFESSIONAL FOOTBALL AND SURROUNDING SOCIETY

ROLE: CREATIVE DIRECTOR/MENTOR/STRATEGIST/COPYWRITER

PARTNER AGENCY: AKU NIKKOLA

CLIENT: EVENTUAL

CASE: TO HELP EVENTUAL, ONE OF THE MOST VISIONARY, INNOVATIVE AND EXCITING MUSIC AND EVENT INDUSTRY START-UPS IN EUROPE, TO FIND THEIR IDENTITY, TONE OF VOICE, STORY AND BRAND FOUNDATION

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: BOND/KIDS

CLIENT: Punamusta / rbel group

CASE: TO HELP PUNAMUSTA, a Finnish-born formerly red and black believing public company, with tuning their new strategy, tone of voice and purpose because they needed a new direction that now is called… Rebl Group.

ROLE: COPYWRITER

PARTNER AGENCY: WORKED DIRECTLY WITH THE CLIENT

PROJECTS 22–24 A.K.A. NEW WORK FOR THE NEW WORLD, THE GREATEST FERMENTED OATS ON EARTH & EVOKING THE EMOTIONS TRHOUGH EVENTS

CLIENT: barona

CASE: TO help barona, the leading private employment agency in Finland with overaseas operations in Sweden, Norway, Estonia, Spain, Poland and Russia too, to even better reach their target audience in this rapidly changing world of work. I have been helping barona, both internally and externally, in storytelling, tone of voice, strategy and campaigns

ROLE: copywriter/creative

PARTNER AGENCY: superson

CLIENT: fazer yosa

CASE: TO help fazer, one of the respected finnish brands of all times, to expand their international product portfolio into ferMENTED oats. i have been helping fazer in transcreation and with storytelling, tone of voice, slogans, social media and campaigns

ROLE: copywriter/creative

PARTNER AGENCY: barkas

CLIENT: WOLTTIGROUP

CASE: TO HELP WOLTTIGROUP, THE most reliable emotion agency in the world, TO UPGRADE THEIR BRAND, STORY, WEBSITE, HERO SENTENCE, tone of voice AND KEY MESSAGES TO BETTER EWOKE EMOTIONS AMONG THEIR CLIENTS

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: INDEPENDENT CREATIVE DIRECTOR TIMO KIURU at unthinkable/independent art director raj dhillon

PROJECTS 25–27 A.K.A. TRUE FREEDOM OF FREELANCING, SAFER COOKING & SMOOTHER LOGISTICS

CLIENT: Free!

CASE: TO help free!, the most promising freelance invoice service provider in the nordics with rebranding and re-storytelling from concepts to campaigns.

ROLE: creative / copywriter

PARTNER AGENCY: Working directly with free! with the visual genius Aleksi mustonen

CLIENT: safera

CASE: TO help a finnish start-up safera, one of the world’s leading stove guard developers, to better focus on their mission, purpose, strength and key messages through storytelling and branding starting from the new slogan of the company

ROLE: creative / copywriter / srategist

PARTNER AGENCY: superson

CLIENT: db schenker

CASE: TO help dc schnker, one of the biggest logistic companies in the world, to better connect with their customers through emotional brand films

ROLE: scriptwriter / copywriter

PARTNER AGENCY: klok creative

PROJECTS 28–30 A.K.A. THE PERFECTLY TASTY FOOD SCIENCE MEASURING, EMPATHETIC ICE-CREAM & FUTURE OF BANKING

client: vaisala

case: TO CREATE AND WRITE strategic storytelling, concepts, campaigns and tone of voice FOR VAISALA, the global leader in weather, environmental and industrial measurements working with various departments within the company INCLUDING FOOD SCIENCE

ROLE: creative/copywriter

PARTNER AGENCY: superson

client: unilever

case: TO INCREASE BRAND LOVE FOR kingis, THE MOST ICONIC ICE-CREAM IN THE FINNISH HISTORy. the campaign SIMUTELNIOUSLY PROMOTed EQUALITY IN VARIOUS FORMS and MEDIASin including radio, film, social media, influencers and packaging of the iconic product

ROLE: strategist/creative/copywriter

PARTNER AGENCY: superson

client: HOLVI

case: TO HELP HOLVI TO BECOME ONE OF THE MOST ADVANCED BANKING SERVICES AND BRANDS IN THE WORLD. I HAVE BEEN WORKING WITH HOLVI, both internally and externally, in various roles and campaigns with tone of voice and storytelling SINCE 2014 WHEN THE COMPANY WAS JUST FINDING ITS WAY AND PURPOSE

ROLE: creative/srategist/copywriter/SCRIPTWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH HOLVI

PROJECTS 31–33 A.K.A. HELSINKI THE DESIGN CAPITAL OF THE WORLD, THE BIGGEST SURPRISE OF THE FINNISH PARLIAMENT ELECTIONS 2019 & THE MOST MELANCHOLY MAGAZINE IN THE WORLD THAT WAS KILLED WHILE IT WAS COOLER THAN MONOCLE, VICE AND FANTASTIC MAN COMBINED

CLIENT: WORLD DESIGN CAPITAL HELSINKI 2012 / INTERNATIONAL DESIGN FOUNDATION

CASE: TO CREATE AND WRITE THE STORYLINE FOR THE THEME YEAR OF WORLD DESIGN CAPITAL HELSINKI 2012, THE BIGGEST DESIGN project has EVER Taken PLACE IN FINLAND, AS THE KEY WRITER OF THE COMMUNICATIONS TEAM. TO CO-OPERATE WITH THE CHOSEN DESIGN AGENCY KOKORO & MOI AND DOZENS OF GLOBAL DESIGN BRANDS, PRODUCERS, MAGAZINES, AIRPORTS, organizations, SAUNAS AND BASICALLY ANYTHING THAT ONE CAN IMAGINE

ROLE: COPYWRITER

PARTNER AGENCY: KOKORO & MOI

CLIENT: mari holopainen, a new member of the finnish parlIament

CASE: TO help mari holopainen, a promising yet still relatively unkonwn helsinki-basec Green Party politician to reach the parlIament of finland in the 2019 election. prior to election holopainen’s chances were considered decent but uncertain. the result, third highest number of votes (7094) in finland for a Green Party member, was a positive shock to everyone involved in the campaign. my role was to help the candidate with slogans, key messages, bio and overall storytelling of the chosen strategy

ROLE: strategist, copywriter

PARTNER AGENCY: no partners. worked directly with the candidate.

CLIENT: KASINO A4

CASE: KASINO A4 probably was THE MOST STYLISH STYLE MAGAZINES IN THE HISTORY OF STYLE MAGAZINES that i helped REACH THE GLOBAL FAME AS A CREATIVE WRITER, COLUMNIST, chief FEATURE WRITER AND EDITOR-AT-LARGE. THE EPIC PUBLICATION’S VERY LAST ISSUE CALLED THE DEADLINE ISSUE WAS ALSO THE FUNERAL PARTY OF THE MAGAZINE. KASINO A4 DECIDED TO QUIT AT THE TIME WHEN IT WAS WAS bigger AND POPULAR THAN EVER. NOT ALL THINGS ARE MEANT TO BE FOREVER. EXCEPT DEATH. KASINO A4 WAS AWARDED/SHORTLISTED MULTIPLE TIMES IN THE BEST OF THE YEAR, THE MOST PRESTIGIOUS CREATIVE DESIGN COMPETITION IN FINLAND AND IT ALSO WON wood pencil of D&AD awards 2008 and GRAPHITE PENCIL in 2010. kasino 14 ewas the most melancholy magazine. this right here on the left was our beloved and desired “the best sex issue”. the release party of that too was epicly supremely biblical

ROLE: EDITOR-AT-LARGE/creative

PARTNER AGENCY: KASINO CREATIVE

PROJECTS 34–36 A.K.A. WORLD SAVING BIOTECH, MAKING DIGITAL SENSIBLE AND REASONABLE & GIGANTIC MERGER OF GRANO

CLIENT: ductor

CASE: to help a global biotech company ductor aiming to save the world through ITS REVOLUTIONARY INVENTIONs that make agriculture part of the solutions in the fight against the climate change. my role was to support ductor in the early stages storytelling and defining the new and more humane and simplier tone of voice that the company now succesfully is communicating globally

ROLE: creative/strategist/COPYWRITER

PARTNER AGENCY: superson

CLIENT: SANOMA media finland

CASE: to help one of the biggest media companies in the nordics to bring it’s digital service channels into the present TO MAKE CUSTOMERS HAPPIER AND THE BUSINESS MORE PRODUCTIVE

ROLE: STRATEGIST/DESIGNER/COPYWRITER

PARTNER AGENCY: IDEAN/CAPGEMINI

CLIENT: GRANO

CASE: TO HELP GIVE BIRTH TO GRANO, TODAY ONE OF THE LEADING CONTENT AND PRINT SERVICE COMPANIES IN FINLAND, THAT WAS BORN IN 2015 WHEN THE TWO FINNISH GIANTS DMP AND KOPIJYVÄ MERGED. I WAS THE LEAD COPYWRITER IN THE FUSION RESPONSIBLE OF TRANSITION PERIOD, NEW COMPANY’S TONE OF VOICE, KEY MESSAGES AND SLOGANS THAT ARE STILL USED TODAY

ROLE: COPYWRITER/CREATIVE

PARTNER AGENCY: BOND

PROJECTS 37–39 A.K.A. THE LONGEST FEATURE STORY EVER PUBLISHED; THE STATE , HEART AND MIND OF THE PRE-TRUMP USA & THE BRUTAL MURDER OF THE FINNISH FOOTBALL

CLIENT: ray/veikkaus/raymond/X

CASE: TO concept and write the longest journalistic feature story EVER published anywhere in the world USING REBELLIOUS FORMS OF DIGITAL STORYTELLING. it’s about baseball and the state, HEART AND mind of the pre-trump usa. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD. homerun won the most innovative story category in edit 2016, the most prestigious journalism competition in finland. please note that this work is UNFORTUNATELY not to be found anywhere in the internet anymore since the website of raymond no longer exist. no more home runs. RIP internet. but it was freaking awesome story.

ROLE: writer/CREATIVE

PARTNER AGENCY: taavetti alin/duotone

CLIENT: ray/veikkaus/raymond/X

CASE: TO concept and write the sequal to the story called home run. this one is about horses. and, just like home run, about the state, HEART AND mind of the usa before president trump. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD USING REBELLIOUS WAYS OF DIGITAL STORYTELLING. please note that this work is UNFORTUNATELY not to be found anywhere in the internet anymore since the website of raymond no longer exist. no more derby. RIP internet. but it was freaking awesome story.

ROLE: writer/CREATIVE

PARTNER AGENCY: taavetti alin/duotone

CLIENT: ray/veikkaus/raymond/X

CASE: TO concept and write A STORY OF THE MOST FAMOUS AND MOST TRAGIC SECONDS IN THE FINNISH FOOTBALL. STORY HAS BEEN PUBLISHED ON RAYMOND/X, ONE OF BEST MAGAZINES OF THE WORLD. please note that this work is UNFORTUNATELY ONLY in finnish

ROLE: writer/CREATIVE

PARTNER AGENCY: NO PARTNER ON THIS ONE.

PROJECTS 40–42 A.K.A. LESSONS 0F LIFE AND CHANGE, THE FUTURE OF URBAN WORLD & THE MOST BEAUTIFUL COOKBOOK OF 21ST CENTURY

CLIENT: nordkapp

CASE: TO write and create a storylike case study of change management for nordkapp, one of my clients, that is helping major companies SUCH AS VR, THE FINNISH RAILWAY COMPANY, transforming from analog to digital IN THE SERVICES, STRATEGIES AND STORYTELLING

ROLE: COPYWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH nordkapp

CLIENT: demos helsinki

CASE: TO help demos helsinki, one of the leading think tanks in europe, to examine and explore the different scenarios of modern urban societies of THE FUTURE

ROLE: COPYWRITER/editor

PARTNER AGENCY: WORKED DIRECTLY WITH DEMOS HELSINKI

CLIENT: AGENCY LEROY/SANDRO

CASE: TO TRANSLATE THE STORY PARTS OF SANDRO COOKBOOK, ONE OF THE MOST COMPELLING AND MOST BEAUTIFUL COOKBOOKS ON THE 21ST CENTURY, FROM FINNISH TO ENGLISH

ROLE: COPYWRITER/TRANSLATOR

PARTNER AGENCY: agency leroy / RAMSON PUBLISHING

PROJECTS 43–45 A.K.A. FIBERING UP YOUR BELLY WITH FOODIE START-UP, HAPPIER SCHOOL DAYS FOR EVERYONE & UNITING THE BBC OF FINLAND THROUGH GROUNDBREAKING FILM CONCEPT

CLIENT: GUTLY FOODS – THE PERFECT BELLY COMPANY

CASE: TO HELP GUTLY FOODS, ONE OF THE MOST INTERESTING FOOD INDUSTRY START UPS IN THE NORDICS, TO LAUNCH THEIR PRODUCT, BRAND, WEBSTORE AND DISTRIBUTION IN FINLAND THAT WAS CHOSEN AS THE FIRST PILOTING MARKET. WORKING DIRECTLY WITH THE OWNERS AND EXECUTIVES OF THE COMPANY ON TONE OF VOICE, BRANDING, KEY MESSAGES, PACKAGING AND VARIOUS WAYS OF STORYTELLING THAT ARE YET TO BE SEEN INCLUDING SLOGANS FOR BOTH THE PERFECT BELLY COMPANY AND THE PRODUCT ITSELF THAT WILL INDEED FIBER UP YOUR BELLY.

ROLE: CREATIVE/STRATEGIST/COPYWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH THE CLIENT

CLIENT: SCHOOL DAY

CASE: TO HELP SCHOOL DAY, ONE OF THE MOST INTERESTING EDTECH START-UPS IN THE WORLD, WITH STORYTELLING, BRANDING, AND TONE OF VOICE TO REACH THE HEXT STAGE OF THEIR JOURNEY THAT IS BACKED BY VC INVESTMENTS. SCHOOL DAY COMBINES KINDNESS WITH INDUSTRY-LEADING AI FOR HAPPIER AND MORE EFFICIENT LEARNING

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: WORKING DIRECTLY WITH SCHOOL DAY

CLIENT: YLE (THE NATIONAL PUBLICH BROADCASTING COMPANY OF FINLAND)

CASE: TO CREATE MULTI-YEAR ONGOING CAMPAIGN FOR YLE, THE NATIONAL BROADCAST COMPANY OF FINLAND TO RAISE THE BRAND LOVE AND AWARENESS OF VALUE THROUGH HUMANE VALUES.

THE FIRST PART OF THE CAMPAIGN WERE SEVEN FILMS WHERE STRANGERS MET FOR THE FIRST TIME WITHOUT SEEING EACH OTHER. THE SECOND PART OF THE CAMPAIGN ARE STORIES OF PEOPLE WHO WORK AT YLE. THIRD PART OF THE CAMPAIGN IS A PUZZLE THAT EACH YLE STAFF MEMBERS GETS THEIR PIECE. FOURTH PART OF THE CAMPAIGN IS EDUCATIONAL. HOW TO LEARN NEW THINGS EVEN IN TIMES OF CORONA VIRUS.

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: STAART

PROJECTS 46-48 A.K.A. DONALD DUCK GOING DESIGN, CREATING STORIES FOR THE SOUND OF HEL & HELPING TURNING HELSINKI INTO PLAYABLE WOODEN BLOCKS

CLIENT: World design capital helsinki 2012 / The World Design Organization (WDO)

CASE: TO HELP Donald Duck, ONE OF THE MOST LEGENDARY CHARACTERS IN THE HISTORY OF GLOBAL POPULAR CULTURE,TO BETTER UNDERSTAND WHAT DESIGN IS BY ASSISTING SCRIPTWRITERS OF THE FINNISH EDITION OF Donald Duck TO COME UP WITH A PROPER STORY FOR THE THEME YEAR OF WORLD DESIGN CAPITAL HELSINKI 2012. SPECIAL EDITION WAS PUBLISHED IN FINNISH, SWEDISH, ENGLISH AND GERMAN. since then Issue has become collector’s item

ROLE: creative/COPYWRITER

PARTNER AGENCY: sanoma

WORKING TITLE: Donald Duck goes design

CLIENT: World design capital helsinki 2012 / The World Design Organization (WDO)

CASE: TO HELP CREATING A SOUNDTRACK FOR WORLD DESIGN CAPITAL HELSINKI 2012 BY WRITING A SPECIFIC STORY FOR EACH AND EVERY SONG ON THIS AWARD-WINNING CD. the songs can still be found on spotify. the stories are in the museum

ROLE: creative/copywriter

PARTNER AGENCY: kokoro & moi

WORKING TITLE: streets ahead – the sound of hel

CLIENT: World design capital helsinki 2012 / The World Design Organization (WDO)

CASE: TO HELP CREATING A WOODEN block series of the most famous buildings and bridges of HELSINKI for the theme year of world design capital helsinki 2012 by writing a sPECIFIC STORY FOR EACH AND EVERY piece of an award-winning block series. these can still be found online somewhere

ROLE: creative/copywriter

PARTNER AGENCY: kokoro & moi

WORKING TITLE: HELSINKI – MADE OF WOOD

PROJECTS 49–51 A.K.A. PROTECTING THE HAPPIEST PLACE ON EARTH, GUIDING TECH AND SOFTWARE COMPANY THROUGH THE CHANGE AND HELPING FINANCIAL INSTITUTION TO FIND THE SOFTER VOICE

CLIENT: the republic of finland

CASE: to help my native country finland, one of the most equal, most peaceful, most advanced and the happiest countries on earth, to continue be all those things and more with consulting and creative work done for the MINISTRY OF ECONOMIC AFFAIRS AND EMPLOYMENT and for the MINISTRY FOR FOREIGN AFFAIRS

ROLE: creative/copywriter

PARTNER AGENCY: superson

CLIENT: innofactor

CASE: to help innofactor, one of the european leaders of digitalized businesses led by data-driven decision making and secure cloud services, to better define and communicate their brand, story, values, key messages, mission, purpose and vision through more human and emotional storytelling and tone of voice during critical transformation stage

ROLE: creative/copywriter

PARTNER AGENCY: marker creative

CLIENT: Finlandia Group

CASE: to help finlandia group, a rebel-like finnish financial institution, to transform from a cold and distant numbers only company to a warmer humans first brand through carefully curated storytelling concept and redefined tone of voice

ROLE: creative writer/copywriter

PARTNER AGENCY: oy tehtaankatu ab/rami hanafi

PROJECTS 52–54 A.K.A. MAKING SCIENCE AND TECH GREATEST AGAIN, LOVE WINS ALWAYS, EVERYWHERE AND EVERYTHING & THE NEW LIFE OF THE HELSINKI AIRPORT

CLIENT: LIFE SCIENCE CENTER LSC

CASE: TO HELP LIFE SCIENCE CENTER LSC, THE MOST SIGNIFICANT SCIENCE AND TECHNOLOGY BUSINESS HUB IN FINLAND LOCATED IN THE GREATER HELSINKI AREA, TO BETTER COMMUNICATE IT’S PROPERTY INFRASTRUCTURE, STORY, SERVICES AND OTHER CLIENT BENEFITS THROUGH A NEW UPDATED WEBSITE AND OTHER FORMS OF BUILDING DESIGN AND STORYTELLING

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: WERKLIG

CLIENT: SANOMA/HS/HELSINKI PRIDE

CASE: TO HELP helsingin sanomat, the biggest daily newspaper in the nordics, to be a part of the helsinki pride week 2019 by promoting equality with a poster THAT INCLUDES THE KEY MESSAGES FROM THE NEWSPAPER ITSELF

ROLE: CREATIVE/COPYWRITER

PARTNER AGENCY: TBWA/HKI

CLIENT: HELSINKI AIRPORT/FINAVIA

CASE: TO HELP HELSINKI AIRPORT, ONE OF THE MOST WELL-FUNCTIONING AIRPORTS IN THE WORLD, TO TELL THE STORY OF THEIR MASSIVE EXPANSION PROJECT THAT WILL MAKE THE HELSINKI AIRPORT EVEN BETTER. i have been working with helsinki airport in various projects and films since 2011

ROLE: SCRIPTWRITER/COPYWRITER

PARTNER AGENCY: KLOK

PROJECTS 55–57 A.K.A. THE BIGGEST HUMAN RIGHTS DEMONSTRATIONS HELD IN HELSINKI, HELPING STARTUP REFUGEES TO FIND THEIR VOICE AND REDIFINING THE MOST FUNCTIONAL SPACES COMPANY

CLIENT: demonstrATIONS against racism (pro bono)

CASE: TO HELP ORGANIZE AND PROMOTE THREE OF THE BIGGEST HUMAN RIGHTS DEMONSTRATIONS, “SUOMI SAYS WELCOME” (2015), “PELI POIKKI”(2016), “WE WILL NOT BE SILENCED” (2023), EVER SEEN IN FINLAND

ROLE: activist/CREATIVE/COPYWRITER

PARTNER AGENCY: the demonstrationS wERE organized by SEVERAL dozens of individuals with different backgrounds and professions

CLIENT: startup refugees (pro bono)

CASE: TO help startup refugees to find their story, purpose, mission and tone of voice in the early stages of the development. Startup Refugees is a life-changing integration innovation combining talented people and smart businesses

ROLE: copywriter

PARTNER AGENCY: gimme ya wallet / heli mäenpää, bang bang

CLIENT: tekova

CASE: TO HELP tekova, one of the most innovative construction companies in finland to update their brand, visuals and tone of voice.

ROLE: creative/copywriter

PARTNER AGENCY: independent art director esa hallanoro